![]() ![]() BRAND IDENTITYįood logo will play the role of telling a story that will influence customers’ emotions plain and simple. MEMORABLEĪ good food logo will help people to instantly connect the sight of your logo with the memory of what the company does – and, more importantly, how it makes them feel. This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate 3. GRAB ATTENTIONĪ good food logo quickly grabs viewers’ attention and communicates company’s core values in an interesting way 2. Kitchen utensils (saucepan, spatula, ladle).Regional or speciality food ingredients.Tableware (spoon, fork, knife, glass, dish).Some famous restaurant used images in logos. For example, if your restaurant is offering vegan food or its brand USP that you promote sustainable living, healthy and incorporate this idea into your logo. Hence this will encourage customers to visit your shop and check out. The best way is to start narrating a brand story through your logo that enables to checks out if there is any particular ingredient or dish in your brand name that your restaurant revolves around? What sets you apart in your food? Is the food you serve a local or exotic emotion? Use your logo to build this narrative. ![]() The most challenging and tough thing about starting a new restaurant is deciding a brand logo for a restaurant which coordinates with the image you want to create for your business.Ĭatchy restaurant logo which stands out is what will attract a customer in the first place hence when you plan to design a hotel logo, make sure you are aware of What your brand stands for? What is the value proposition? personality? It works well for brands that are not diversified in business and are known popularly for selling one famous product.Įxample: Burger King’s two buns sandwich the bold, red and juicy brand name. Show what you do is the policy followed by direct logos where they will display their core expertise or their product. The brand positioning should be communicated through food logo correctly to create a distinct brand personality and gain a competitive edge. Also Read: Packaged Food Business in India – Complete Guideįood logo should be approachable and hence, it should be a reflection of the brand story which speak the universal language of the product, but be nuanced enough to appeal to customers with your unique selling points. That is why it is crucial to go with a logo design that looks professional and well thought out. People need to trust your food brand enough to put what you have made inside their mouths. Enticing will add value to them.Įxample: use mouth-watering pasta pictures in your Italian food logos. Images and negative spaceįood logos look more appealing and memorable when black spaces are inserted cleverly. Use colours that customers can relate to meals. Similarly, yellow if your brand personality is cheerful and fun-loving. One can use red to symbolize chilli if you are opening a Mexican place or golden brown to signify soft, crispy chicken if you are opening a local burger place. Correct colour selectionĬolour plays a significant role in stimulating the hunger and the right attitude from your customers. ![]()
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